I reviewed web usage data from DiveBuddy.com, a social website for scuba divers only, and put together this brief overview.
Summary: An increasing number of people are using search engines (mainly Google) and mobile devices (mainly an iPhone or iPad) to find content on DiveBuddy.com. Of those that use a PC to browse DiveBuddy.com, most are using the Internet Explorer web browser, but Safari and Chrome are becoming more popular. Social networks like Facebook have not contributed many referrals to DiveBuddy.com. The largest percentage of divers that visit DiveBuddy.com are from the United States.
All Time - From Dec 2007 - Jun 2013:Top 5 Web Browsers:1. Internet Explorer (53%)
2. Firefox (20%)
3. Safari (13%)
4. Chrome (8%)
5. Android Browser (2%)
Mobile Users: 15% (percent of divers that browsed DiveBuddy.com from a mobile/tablet device)
Top 5 Mobile Devices:1. Apple iPhone (37%)
2. Apple iPad (27%)
3. SonyEricsson Xperia Arc (2%)
4. Apple iPod (2%)
5. HTC Droid Incredible 2 (1%)
Top 5 Traffic Sources:1. Direct (41%)
2. Google (30%)
3. Yahoo! (4%)
4. Bing (2%)
5. Facebook (1%)
Top 5 Locations:1. United States (82%)
2. Canada (3%)
3. United Kingdom (2%)
4. Australia (1%)
5. Philippines (1%)
Past 1 Year - From Jun 2012 - Jun 2013:Top 5 Web Browsers:1. Internet Explorer (27%)
2. Safari (26%)
3. Chrome (19%)
4. Firefox (16%)
5. Android Browser (7%)
Mobile Users: 26% (percent of divers that browsed DiveBuddy.com from a mobile/tablet device)
Top 5 Mobile Devices:1. Apple iPhone (37%)
2. Apple iPad (29%)
3. SonyEricsson Xperia Arc (2%)
4. Motorola Droid Razr (1%)
5. Samsung Galaxy S3 (1%)
Top 5 Traffic Sources:1. Google (47%)
2. Direct (34%)
3. Facebook (3%)
4. Yahoo! (2%)
5. Bing (2%)
Top 5 Locations:1. United States (78%)
2. Canada (3%)
3. United Kingdom (2%)
4. Australia (1%)
5. Japan (1%)