Matava – Fiji’s Premier Eco Adventure Resort and Bite Me Gamefishing Charters take the leading role in the world with a major shark conservation initiative in the gamefishing community.


KADAVU, FIJI ISLANDS – 14 July 2009 – Matava – Fiji’s Premier Eco-Adventure Resort and Bite Me Gamefishing Charters are proud to take a world wide leading role in the the international Shark-Free Marina Initiative.


The international Shark-Free Marina Initiative works with marinas, boaters and fishermen to develop policy designed to protect a vital component of the oceans health, our sharks.


Matava Director Stuart Gow said:


"We have worked hard over the past few months in Fiji at certifying many marinas and charter fishing boats as ‘Shark-Free Marinas’ and so far have more than any other country worldwide.


Matava and Bite Me Gamefishing Charters was the first in Fiji to sign up and is actively promoting, coordinating and distributing information about the Initiative. We are working towards when Fiji can be the first country to be proud to announce itself as a ‘Shark-Free Marinas’ Country!” he continued.


The majority of shark species caught by recreational and sport anglers are currently listed by the IUCN as ‘Threatened’ (or worse) and each year an average of a ½ Million of these sharks are killed in the United States alone. It is estimated that 70-100 million sharks are killed yearly world wide!


Bite Me Gamefishing Charters actively avoids fishing for any species of shark and encourages this practice to be followed by all. By encouraging non-lethal ‘catch-and-release’ shark fishing fishermen and those sharks inevitably caught accidentally can enjoy their sport while ensuring that shark populations are not further diminished. By promoting sustainable practices of ocean management we hope that sharks will be around to keep our oceans healthy for generations to come.


Many Fiji marinas and charter operations are already listed on the Shark-Free Marina website as well as having the right to use the SFMI logo and signs for their own publicity. We are now in the process of distributing the stickers, posters and metal dock signs to registered businesses, charter boats and marinas.


The SFMI website also has an education centre that we hope everyone will find useful, it includes tips on how to catch and release shark, a list of Endangered and Threatened species plus information on how they can help protect the ocean.


“At Matava, and Bite Me Gamefishing Charters we are of course both happy and proud to be spearheading this initiative in the South Pacific and indeed the World” said Matava Director and Bite Me Gamefishing Charter Captain, Captain Adrian Watt.


“We also see this as a great step forward and opportunity for all gamefishing and sportfishing charter boats, both on Kadavu and in the Fiji Islands, to move forward in their standards to achieve truly world class levels of service and capabilities demonstrated by the ‘catch and release’ programs.”


Captain Watt finished by saying “We would like to thank all friends and clients of Matava and Bite Me Gamefishing Charters past and present who have contributed to the success of our ecotouirsm principles and the resort and we look forward to exciting times ahead.”



The Shark-Free Marina Initiative has a singular purpose, to reduce worldwide shark mortality. We encourage shark conservation at sport fishing and resort marinas by prohibiting the landing of any shark at the participating marina. The SFMI works with marinas, fishermen and like minded non-profit groups to form community conscious policy and increase awareness of the need to protect our sharks, our ocean and our legacy.


Matava – Fiji’s Premier Eco Adventure Resort, is an eco adventure getaway offering you a fun and unique blend of cultural experiences and adventure activities in the environmentally pristine and remote island of Kadavu in the Fiji Islands. Matava – Fiji Premier Eco Adventure Resort is a PADI Dive Resort as well as a Project AWARE GoEco Operator. With more than 12 years experience in the Fiji Islands, Matava is recognized as a leading educational dive centre. Matava offers accommodation for up to 22 guests in lush tropical surroundings in traditional thatched Fijian ‘bures’ with hardwood polished floors, louvre windows and private decks offering privacy, comfort and superb ocean views.


Bite-Me Gamefishing Charters is our on-site IGFA game fishing specialists offering the best of superb record breaking blue water game fishing for tuna, wahoo, sailfish and marlin. As an active member of IGFA and The Billfish Association we advocate tag and release of all billfish and Trevally not deemed to be a National or World Record.


www.Matava.com www.GamefishingFiji.com


Shark Free Marinas: Reducing worldwide shark mortality.