What you all are saying is....PEOPLE BUY FROM PEOPLE. It doesn’t matter if you have a dive business, insurance business or lumber yard, people are going to buy from people that treat them with respect, acknowledge them by name, and give them value for their money. The problem with buying online is, sure the merchandise is cheaper but where are you going to have it serviced? How is your local shop going to treat you when you walk in the door with gear bought somewhere else? I have developed a great relationship with the local dive shop and he now gives me deep discounts plus he’s a great guy and I enjoy doing business with him.