Right now I’m putting together an online scuba shop for a friend of mine. He is a local dive shop owner here in Ocala, Florida. I would most definitely buy from a place like this. His products are from Oceanic, Sherwood, Akona and several others. He is an AquaLung dealer, however, those products cannot be sold online.
Personally, I’ve bought from DiversDirect. I’ve been to their store in Orlando and know what they have. Never had a problem with them, either.
So, I guess the point is, support your local dive shops and if they have are trying to expand their sales online, I don’t see a problem with that.